Illustrations

As part of the brand refresh, we developed an illustration style that could speak to Parkinson’s UK’s broad and varied audience — from supporters and fundraisers to researchers and people living with the condition.

Working with the external agency, I helped shape early concepts and provided creative direction throughout. Once the core illustration suite was defined, I created internal guidelines to ensure consistency.

The system needed to feel human and adaptable — able to carry complex ideas while staying warm, clear and on-brand.